The Rich History of the Alpina Watch Brand

Until the early 20th century, Swiss watchmakers were known for their elegant and delicate timepieces that were often worn by royalty and celebrities. However, as the demand for precision timekeeping increased, many watchmakers began to focus on producing robust and durable watches that could withstand the challenges of daily life. One such watchmaker was Gottlieb Hauser, who in 1883 founded the Alpina watch brand in Biel, Switzerland. The brand quickly gained a reputation for creating high-quality timepieces with innovative features and unique designs. Today, Alpina watches are prized for their craftsmanship and reliability and are a favorite among collectors and watch enthusiasts around the world. Here's a closer look at the rich history of the Alpina watch brand:

The Early Years of Alpina Watches: 1883-1920s 

Gottlieb Hauser founded Alpina Watches in 1883, with the vision of achieving the highest quality and technical innovation in manufacturing, at the most favorable conditions. In its early days, the Alpina portfolio soon expanded to include wristwatches, which were becoming increasingly popular at the time. By the early 1900s, Alpina had become one of the leading Swiss watchmakers, and its watches were highly sought after by military personnel and adventurers alike. During this time, Alpina also developed a reputation for pushing the boundaries of watchmaking technology.

The Rise of Alpina as a Sports Watch Brand: 1930s-1950s 

In the 1930s and 1940s, Alpina started  manufacturing sports watches and began to produce chronographs and dive watches that were designed for athletes and outdoor enthusiasts. These early sports watches were often characterized by their rugged construction and innovative features, such as anti-shock, anti-magnetism, and waterproofing to ensure high performance under extreme conditions, perfect for adventuring and exploration. This association with adventure and exploration helped to solidify Alpina's reputation as a leading sports watch brand and helped to establish it as a favorite among outdoor enthusiasts around the world.

The Modern Era of Alpina Watches: 1960s-Present Day 

In the 1960s, Alpina began to experiment with more experimental designs and started to incorporate bold colors and patterns into its watches. This trend continued throughout the 1970s and 1980s, and Alpina became known for producing eye-catching and unique timepieces that stood out from the crowd. In the more recent years, Alpina continued to innovate by introducing new features and technology into its watches, such as GPS functionality. Today, the brand remains at the forefront of watchmaking technology and is known for its commitment to innovation and quality. Today, Alpina Watches continues to be a favorite among collectors and watch enthusiasts around the world and remains committed to producing high-quality timepieces that combine innovative design with Swiss precision and craftsmanship.

Where to Find Alpina Watches Online 

If you're looking to add a timepiece with rich historical significance to your collection or if you're looking for a reliable and stylish sports watch to take on your next adventure, consider an Alpina watch from The Watch Store. As an authorized retailer of Alpina Watches, The Watch Store offers a wide selection of both classic and modern models that are sure to please any watch lover. Whether you're looking for a vintage model from the 1930s or a modern chronograph with the latest technological advancements, you're sure to find the perfect timepiece at The Watch Store. Shop now and discover the rich history of the Alpina watch brand for yourself.

Stay in touch and follow our social media accounts for real time updates and upcoming promotions:




Subscribe to our Messenger Newsletter for exclusive website only deals.
Back to blog